There are certain dental search engine optimisation or dental SEO techniques that are common yet essential for the success of your website. Creating great content, using keywords to guide your content and making sure that you have a website that loads quickly and successfully each time is the key to achieving a good position in the search results list. 80% of people only visit the results on the first page of the list; therefore, it is important to understand that although the factors mentioned above are important, they are not going to help you achieve the top position.
You will need the help of a digital dental marketing team that specialises in dental SEO and can help boost the success of your dental practice. To achieve that top position, you need to look at more specific factors such as title tags, backlinks, internal links and many others. A good digital dental marketing team will want you to rank number one in the search results list for dental practices in your area; this can take time and effort, and it does not happen overnight.
Which keywords are most effective?
To begin with, you need to find 3 or 4 keywords. Rather than attempting to address all the keywords that your research points towards, focusing on three of the most popular keywords can allow you to create quality content around those words.
You will need to find low-competition keywords; this means you need to look for questions that people ask on forums, blogs and social media and turn those questions into keywords. This is a more effective form of keyword research than finding out what people are searching for on Google. By focusing on low-competition keywords, you will be able to boost your position in the search results list because fewer competitors will be focusing on these words.
Also, long tail keywords may be useful for you. Long tail keywords are keywords thatare long and very specific, for example, “dental implants for missing teeth in Sydney”. The longer tail keywords are not as competitive; however, they are the perfect keywords to go after to help you achieve one of the top positions in the search results list.
Once you have decided on 3 or 4 main keywords, then it is time to create excellent content. A specialist team of writers will be able to put together educational, informative and tailored dental articles. These articles need to encourage prospective patients to explore the rest of the website and find out more. If Google recognises that visitors are spending a significant amount of time on your website, then it will believe that you must be a quality website and boost your position in the search results list.
80% of internet users do not scroll past the first page of the search results list, meaning that you need to invest time and money into successful dental SEO so that new patients can find you more quickly and easily, boosting the success of your business.